These days, it truly pays to market yourself. Not only is it an important concept for the marketer, but the consumer benefits as well. When it comes to what consumers seek, all it takes is presenting a brand in the right way, and they’re sold. It’s all about promotion. Endorsements are a popular means of advertisement; this is either a spoken or written statement that endorses the use of a product. It’s common for CEOs to endorse athletes to market their own products, though there is plenty of benefit for the athlete as well.
Sports endorsements make up a huge market. Just think of how many athletes you see out in the world advertising products in magazines and commercials. It takes a certain kind of athlete who is capable of representing products. Endorsements in sports have been so popular throughout time that generally, all now seek one. Not only does the company benefit, but the athlete also benefits from a huge amount of publicity and a sizable paycheck as well.
Exceptional athletes often garner the greatest attention as the company will want to use popular athletes with great reputations to promote their services; the more trustworthy the person, the more trustworthy the product must be. Before you enter any kind of agreement, there are several factors to consider which may be confusing to the average person. We can help find leads and sign only the most beneficial deals. Contact us today to learn how we can help.
Imagine making a few million dollars for wearing a specific brand of shoes or wearing a specific brand of shirt and making a commercial about it. It’s definitely an attractive offer that we can help make a reality, but there’s more to it than meets the eye. It requires much deliberation, and the athlete will need to perform a number of tasks rather than just have their face appear beside products.
With endorsement work, you’ll sign up with a company for a specified period of time such as a year, and you become the company’s representative during that period. This can be more than standard advertising or commercials; some companies may require you to physically be present for the launch of the product in question. You might be needed at a board of director’s meeting to present the product. These are the part of the reason that the company will pay highly for your work and likeness.
Most athletes will find themselves asking certain questions regarding sports endorsements:
The answer to all of these is a resounding yes.
Whether you’re already a professional athlete or are just starting out, many different companies exist that may wish to give you cash or equipment to endorse their products while following a few simple rules. Endorsements are no easy task, but they’re not particularly difficult either. You will need to make some changes to sell yourself, however.
With that in mind, allow us to present our initial three-point plan for getting you the endorsements you need.
If you don’t take yourself seriously, how can anyone else? Remember you’re a brand and you must know what that is and how you’re getting to the top. With no plan, there’s no vision, and without one of those, who will follow? Whatever your goal is, whether it’s to enter the Olympics, the Major Leagues, the NFL, the X-Games, or anything in between, we must set a goal.
By having a goal, you show yourself to have great organization and planning skills — two things that companies ultimately love and crave. This lets them plan a campaign around your brand to help create synergistic buzz.
All brands need marketing, and you are no different. For this step, we will work with you to map out all of your existing social media aspects and touchpoints; these are the points through which your fans may interact with you, whether in person or online.
We must ultimately determine the channels and methods that work best for your sport; you can try to cover all aspects, but overcommitting to excess channels spreads your resources thin, sure to leave some fans unhappy. We will pick two or three that work best for your given free time and work to make custom content for each one.
Remember that you are the brand, so we will also grab a domain name. If you already own one, it’s worth getting all variations of the domain as well, such as firstname-lastname.com, FirstMiddleLast.com, and similar. For example, you may own MikeJones.com, but anyone could purchase Mike-Jones.com, MikeAdamJones.com, or MAJones.com. If you don’t already have a website associated with this domain, we must remedy that; some may argue that social media is sufficient, but this is a trap not worth getting into.
Social media is a noisy place where you cannot control everything. On your own website, you can place your biography, a profile of your career, and any other information that you want to become common knowledge. Not only this, but you’ll get the chance to have news articles and journalists link to your website, which increases the chance of relevant traffic and brand awareness.
Noisy as it may be, social media is still an important weapon to arm yourself with. Depending on how active you already are on these channels, we can exponentially increase the odds of getting you an endorsement. By gaining a decent following on social media, you become all the more attractive to a company needing a wide reach.
On these avenues, it is key to have great content here. Depending on your sport, it shouldn’t be too hard to create plenty. Video is a powerful medium that can be used on any network, for example, and fans will love to just hear about your everyday life. Remember you can also just post content to your personal website and put the link on social media channels to continue the drive in traffic.
One thing that is key, is ensuring all social media channels appear consistent and optimized for easy reading and accessing. We don’t just link to your various accounts on one page of the website; the way you post to Facebook shouldn’t be the same as Twitter. We would post individually per network at the proper time for gaining traction.
Hashtags are becoming more and more prominent as well, no matter how we may feel about them. They’re proven to get greater relevant exposure to a given subject as it reaches a wider audience. You’ll also be able to show a company recognition for its products.
Ultimately, we are well experienced in gaining endorsements for sports athletes. If you’re ready to put your future in the hands of professionals, give us a call today to get started discussing a plan and goals. We can help you take on this time-consuming aspect of your budding brand.